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Interview Coaching
INTERVIEW COACHING
INTERVIEW BETTER - BE THE STAND-OUT CANDIDATE...
Like any other skill, interviewing requires practise and coaching. The majority of executives do neither.
They lose out on roles they want at interview and rarely know why or what to do about it. Honest feedback is very hard to get. As a result, they go round in circles and resort to exploring more opportunities, waiting and hoping for a different outcome. This path of least resistance invariably leads to a sub-optimal career move.
The most successful executives, on the other hand, take control and seek out direct, robust feedback. They act on it once they have it, absorbing the lessons to become a much stronger candidate and ensure they are in prime position to be the successful candidate for the roles they truly want.
We mentor executives on how to become the stand-out candidate for leadership roles at interview, combining their experience and personality with the nuance of their target opportunity. Our interview coaching looks at style, tempo, body language, tone, story-telling and other 'soft' skills through to more explicit deep-dives on role & sector specifics.
?
Are you falling short in interviews but don't know why?
If you got far enough in a process to be interviewed but the company chose someone else over you, they interviewed better than you. There will be a reason and you must get to the root of it if you want to avoid it happening again.
?
Not getting honest feedback from interviews?
This is extremely common. Companies focus on the candidates they're progressing with and give only surface-level feedback, if at all, which often makes little sense and is designed to be inoffensive. This leaves you in a cycle of no feedback and zero growth.
?
Do you know what your USPs are as a candidate and how to tell your story in a way which resonates?
Executives have little to no awareness of how they benchmark against their peers in industry. Only with outside perspective can you zero-in on what is unique about your background and achievements, and therefore what to leverage in order to stand out in a competitive talent market.
?
Where do you stand against the other candidates being interviewed for the role?
Without knowing where you stand and how you're perceived by the decision-makers relative to other candidates interviewing for the role, you cannot address their concerns on you nor highlight your strengths relative to others.
?
Know where you're going wrong but struggling to fix it?
It's common to default back to old habits, particularly when nervous or in the heat of the moment. You need to create new habits. You need to practise. You need to be held to account.
?
How do you change your style for different stakeholders?
Each interviewer is different and you should approach accordingly. How a founder assesses someone for a leadership role will be very different to a CFO. You need to tap into their respective fears and desires for the role, and take certain approaches for different stakeholders and for different interview stages.
?
Do you know what companies are looking for in your kind of role right now?
Trends change quickly in the tech sector (growth vs efficiency, etc). What companies look for in and from leadership positions changes accordingly - you must understand the context in which a company is hiring in order to really connect with them.
?
Are you aware of the most common reasons VP & C-level executives get rejected at interview and how to avoid making the same mistakes?
The vast majority of executives are rejected at interview for the same 4 or 5 reasons. Learn how to avoid these mistakes.
INTERVIEW BETTER - BE THE STAND-OUT CANDIDATE...
Like any other skill, interviewing requires practise and coaching. The majority of executives do neither.
They lose out on roles they want at interview and rarely know why or what to do about it. Honest feedback is very hard to get. As a result, they go round in circles and resort to exploring more opportunities, waiting and hoping for a different outcome. This path of least resistance invariably leads to a sub-optimal career move.
The most successful executives, on the other hand, take control and seek out direct, robust feedback. They act on it once they have it, absorbing the lessons to become a much stronger candidate and ensure they are in prime position to be the successful candidate for the roles they truly want.
We mentor executives on how to become the stand-out candidate for leadership roles at interview, combining their experience and personality with the nuance of their target opportunity. Our interview coaching looks at style, tempo, body language, tone, story-telling and other 'soft' skills through to more explicit deep-dives on role & sector specifics.
INTERVIEW COACHING
?
Are you falling short in interviews but don't know why?
If you got far enough in a process to be interviewed but the company chose someone else over you, they interviewed better than you. There will be a reason and you must get to the root of it if you want to avoid it happening again.
?
Not getting honest feedback from interviews?
This is extremely common. Companies focus on the candidates they're progressing with and give only surface-level feedback, if at all, which often makes little sense and is designed to be inoffensive. This leaves you in a cycle of no feedback and zero growth.
?
Do you know what your USPs are as a candidate and how to tell your story in a way which resonates?
Executives have little to no awareness of how they benchmark against their peers in industry. Only with outside perspective can you zero-in on what is unique about your background and achievements, and therefore what to leverage in order to stand out in a competitive talent market.
?
Where do you stand against the other candidates being interviewed for the role?
Without knowing where you stand and how you're perceived by the decision-makers relative to other candidates interviewing for the role, you cannot address their concerns on you nor highlight your strengths relative to others.
?
Know where you're going wrong but struggling to fix it?
It's common to default back to old habits, particularly when nervous or in the heat of the moment. You need to create new habits. You need to practise. You need to be held to account.
?
How do you change your style for different stakeholders?
Each interviewer is different and you should approach accordingly. How a founder assesses someone for a leadership role will be very different to a CFO. You need to tap into their respective fears and desires for the role, and take certain approaches for different stakeholders and for different interview stages.
?
Do you know what companies are looking for in your kind of role right now?
Trends change quickly in the tech sector (growth vs efficiency, etc). What companies look for in and from leadership positions changes accordingly - you must understand the context in which a company is hiring in order to really connect with them.
?
Are you aware of the most common reasons VP & C-level executives get rejected at interview and how to avoid making the same mistakes?
The vast majority of executives are rejected at interview for the same 4 or 5 reasons. Learn how to avoid these mistakes.
Having the mirror held up in front of you might be uncomfortable, but my god it was helpful
Daniel - VP Sales
I can't recommend the interview coaching enough!
Alexis - Managing Director
Ross really helped me for my first VP Marketing role. I know now how to play to my strengths and beat out my competition
Jerome - Director Performance Marketing


HOW IT WORKS...
1. PRE-CONSULTATION
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1-on-1 pre-consultation with Ross [c. 15 mins]
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Align on your target role, vertical, company stage
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Discuss target audience
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Discuss previous interview feedback and agree topics to focus on
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Prep for interview session
2. INTERVIEW SESSION
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1-on-1 interview with Ross [c. 1 hour]
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Fully tailored for your target role, vertical, company stage, and target audience
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Deep-dive into pre-agreed topics
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Interview recordings delivered with detailed notes & guidelines (supplementary to feedback session)
3. FEEDBACK
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1-on-1 feedback session with Ross [c. 30 mins]
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360* analysis - content, style, structure, tone, tempo, body language
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Full interview audit - what to start | stop | keep doing
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Get clarity on your USPs as a candidate & learn to tell your story in a way which resonates with your target audience
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Unfiltered feedback & solutions - know precisely where and how to improve
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Avoid the most common mistakes senior execs make at interview
* We work exclusively with executives in the Technology industry at Head, Director, VP or C-level *
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LinkedIn & CV
Your CV and LinkedIn profile will be assessed and optimised line-by-line - both format and content. They will be tailored specifically to your target vertical, role, and stage of business. We will also show you how to optimise your profile for how hiring managers, headhunters, and talent acquisition use LinkedIn to find candidates. *Most executives drastically underestimate the importance of this.
* This package optimises for increasing the number and quality of your opportunities and converting initial interest to an interview.
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Interview Coaching
1-on-1 interview coaching and feedback. Tailored towards your target role, vertical, and company stage. Unfiltered feedback - know precisely where and how to improve. Get clarity on your USPs as a candidate and learn to tell your story in a way which resonates. Avoid the most common mistakes VP & C-level execs make at interview.
* This package optimises for converting opportunities and reaching offer stage in a process.
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Mentoring & Bespoke Coaching
Bespoke 1-on-1 coaching to tackle a specific problem or painpoint you have; career direction, package negotiation, qualifying opportunities, benchmark against your peers, etc). Ongoing support and mentoring to ensure implementation. Guidance through specific interview processes.
* This package is for 1-on-1 guidance and whatever you need help with - nothing is off-limits!